Why me?

In 15 years across FMCG and Beauty at Reckitt Benckiser, L'Oréal, and Shiseido, I've always been the one to shake things up. I've built commercial teams, expanded brands globally, and nearly tripled revenue in my last permanent role. What I've learned: my real strength isn't execution alone - it's seeing what others don't and acting on it, whether or not it's been done before.

I have an instinct for spotting what's missing: the gap in a growth plan, the untapped opportunity or collaboration, the overlooked idea. I see connections others don't, often pulling inspiration from unexpected places: sports, art, and design. That curiosity drives commercial wins, backed by big-business rigor.

At Unafraid of Heights, our way of working is fun, intuitive, and passionate, without the corporate bull. We move fast, communicate directly, and skip the politics. We work best with people who are open, curious, and ready to challenge the usual way of doing things.

We bring our expertise and energy straight into our clients' businesses and we're not afraid to say what we think, even when it's differentbecause that's where real change begins.

If this sounds like what your business needs, let's connect.

My Promise.

No Bull.

Facilitates speed.

Fun.

Creates lasting impact.

All In.

Stacks wins.

Sparks.

Fuel breakthroughs.

Victor_Fysiek_6
Scaling Beauty Brands

Adaptability.

I work across borders, generations, trends, and channels.

Win or lose, we're always learning.

Speed.

Fast, high-impact solutions.

If you're 100% certain, you're already too late. 

Connected.

Deep roots in beauty and consumer.

I don't have all the answers - but I know where to find them.