Creating breakthroughs for scale ups and mature brands.
We help founders and management teams unlock new growth chapters across markets, channels, and categories.
Why get in touch?
From established companies with size, visibility, and market presence (>€20M) to scale-up brands with traction entering new growth stages (>€3M), we work with brands ready to create unlock their next breakthroughs:
What we do?
Go-to-Market Europe.
Regional leadership to plan, launch, and scale in mainland Europe.
Impact Sprints.
Fast, hands-on projects to spark breakthroughs and build moats. From reorganization and fundraising to category entry and retail readiness.
Advisor & Connector.
Strategic guidance and industry connections for founders and management teams.
Testimonials.
“Victor and I have worked together very closely over the years and you can count on him to think big and cut through the BS.”
Jelle Takkenberg, Trading Manager Beauty AS, Watson
“We just love working together! We have a shared vision on the industry and we both believe that a strong consistent brand needs to go hand-in-hand with a realistic commercial strategy that’s rooted in an understanding of the current Beauty shopper.”
Eefje Luuring, Commercial Director, Skins
"When we were going to do a relaunch of our sustainable athletic wear brand we realized this was a huge opportunity to get our strategy right! So, we asked Victor if he could help us.
As a result of his guidance, our positioning is sharper, we make quicker decisions, and we have the confidence we’re building a future proof brand"
Erik de Groot, Co-Founder at Boldwill
“Victor worked his network and shared his expertise because he loved the brand. He was able to find the right channel and partner in the Benelux and the launch plan was such a success that we have empowered him to drive our European growth.”
Shane Hatch, Co-Founder and CEO, Earth Harbor
"Victor has an eye for great brand fits and he succeeds to create value for all parties involved. His high energy makes collaboration fun, while at the same time he always maintains focus. He has the rare talent of combining a strategic view with a direct and no nonsense way of working."
Marleen Smit, Merkenbouwer
"We hebben Victor leren kennen als een expert in alles Beauty. Hij heeft ons in elke stap een spiegel voorgehouden. Daarnaast heeft hij zich [na het traject] als sparringspartner en verbinder ingezet."
Martijn Bohnke, Co-Founder at Polarwise