What will we actually do together?

I strive for long-term continuous relationships with businesses based on mutual trust and conviction.

That does not happen overnight, so I understand that you need specifics first. I offer specific services in the following 5 Areas.

Brand to Channel Strategy

Gather insights and data and deliver a clear outline:

• Brand to Market to Channel fit check-up.
• Channel strategy memo with recommendations.
• Route-to-market and geo expansion roadmap.
• Detailed channel development roadmap.

Facilitation

Prepare the briefing and facilitate:

• Off-site brand x retailer growth sessions (1 - 2 days).
• Internal strategy sessions (2 - 4 days).
• Marketing - Sales plan sprints (min. 4 days).
• Activation, Campaign or 'Collab' kick-offs (> 2 partners).

Coaching

Challenge and coach on specific deliverables:

• Yearly plans and negotiations strategy (with Sales team).
• Joint business planning (with Sales team).
• Sales decks for (brand) launch (with MT).
• Category management processes (with MT).
• Organisational design (with HR or MT).
• Executive search for key roles (with HR or MT).

for Investors

Give commercial advice before and during:

• Scouting new brands within Beauty and Wellness.
• Reviewing shortlists of new brands within Beauty and Wellness.
• Due diligence:
             • Commercial fundamentals.
             • Marketing - Sales team performance and structure.
             • True potential.
             • Cultural red flags.
             • All of the above.

for Retailers

Deliver on key strategic projects.

• Facilitate meetings or negotiations with A-brands. 
• Source new brands within Beauty and Wellness.
• Drive major commercial projects with A-brands.
• Develop integrated Retail Media proposals. 

What will we actually do together?

I strive for long-term continuous relationships with businesses based on mutual trust and conviction. That does not happen overnight, so I understand that you need specifics first.

 

In addition to continuous Strategic Advice, I offer specific services in the following 5 Areas. Here we go!

Brand to Channel Strategy

Gather insights and data and deliver a clear outline (or prepare a full document):
• Brand to Market to Channel fit check-up.
• Channel strategy memo with recommendations.
• Route-to-market and geo expansion roadmap.
• Detailed channel development roadmap.

Facilitation

Prepare the briefing and agenda, get it done in-full and on-time, and you do (most of) the work:
• Off-site brand x retailer growth sessions (1 or 2 days).
• Internal strategy sessions (1 - 4 days).
• Marketing - Sales plan sprints (min. 4 days).
• Activation, Campaign or 'Collab' kick-offs (3 partners).

Coaching

Act as a challenger on a very specific deliverable, with regular contact moments:
• Yearly plans and negotiations strategy (with Sales team).
• Joint business planning (with Sales team).
• Sales decks for (brand) launch (with MT).
• Category management processes (with MT).
• Organisational design (with HR or MT).
• Executive search for key roles (with HR or MT).

for Investors

Support portfolio companies with my specific Beauty and Commercial expertise:
• Interim or Fractional CCO (Change Management).
• Sourcing new brands within Beauty and Wellness.
• Reviewing lists of new brands within Beauty and Wellness.
• Due diligence:
• Commercial fundamentals.
• Marketing - Sales team performance and structure.
• True potential.
• Cultural red flags.
• All of the above.

for Retailers

All elements of Facilitation and Coaching, as well as:
• Sourcing new brands within Beauty and Wellness.
• Major commercial projects involving A-brands.
• Presence in key brand meetings.
• Integrated retail media proposals.