Why me?
Experience in Consumer Goods and Beauty Industries.
In the 15 years that I've spent in Consumer Goods, Personal Care, and (Luxe) Beauty, I was often the one shaking things up. After successful stints at Reckitt Benckiser, L'Oreal, and Shiseido, I realized I'd be a better fit in the entrepreneurial world of start-ups and scale-ups.
Achievements.
After almost tripling the Revenue, expanding the global footprint, and building a high-class commercial team in my last role, I have concluded that I can deliver the most value by simultaneously playing the role of change-maker for multiple brands.
Expertise and Skills.
I am an expert in Commercial Brand Building, Negotiation, Retail Excellence, Opti-channel Mix, Trade Marketing, and building Commercial Organizations. I have successfully introduced new (indie) brands to the Netherlands as well as international markets across EMEA.
My promise.
Don't take my word for it.
“Victor worked his network and shared his expertise because he loved the brand. He was able to find the right channel and partner in the Benelux and the launch plan was such a success that we have empowered him to drive our European growth.”
Shane Hatch
Co-Founder and CEO Earth Harbor
“We just love working together! We have a shared vision on the industry and we both believe that a strong consistent brand needs to go hand-in-hand with a realistic commercial strategy that’s rooted in an understanding of the current Beauty shopper.”
Eefje Luuring
Commercial Director Skins
“Victor and I have worked together very closely over the years and you can count on him to think big and cut through the BS.”
Jelle Takkenberg
Trading Manager Beauty AS Watson
“In one full-day session, he helped us zoom out, take a critical look at our unique value proposition, and make some smarter commercial decisions. On top of that, Victor is also a great sounding board and he helped us with creative commercial ideas for activating the brand.”
Erik de Groot
Co-Founder Iron Roots